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  • Creating balanced teams

    How to effectively influence Business Stakeholders with brand-enhancing communication strategies

    Event Details
    06 Oct 2022
    16:00 - 17:00

  • Creating balanced teams

    How to effectively influence Business Stakeholders with brand-enhancing communication strategies

    Event Details
    06 Oct 2022
    16:00 - 17:00


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Since the dawning of the post pandemic, the profile of technology teams and the demands upon them has never been higher. But despite the value these teams add to organisations, many still have a low satisfaction rating or are misunderstood as to their purpose and value. There are, however, strategies and tactics that can be used in creating a perception that resonates your stakeholders who hold the influence the effective outcome of your products and services.Creating a brand that sells the value of your contributions is an effective strategy to engage your stakeholders and customers. Effective communication plays a crucial role in building a sturdy and robust brand, and if the brand communication deployed is clear and hits the audience in the right places, you’ve got a winner.

Guest Speaker Topic: Join us for an exclusive online session, where you will find effective ways to deploy communication techniques that will leverage the technology brand and help to position you and your team as an asset which deserves respect, praise, and investment. Our session speaker is an industry expert Nick Andrews, Director of one of the UK’s leading internal communication agencies, together with guests (including the CTO) from publishing giant Elsevier, whose Technology Team has delivered a compelling campaign to win hearts and minds across the business. Together, they will help you to discover how communicating the value you bring, and the difference to the bottom line you help to deliver through effective internal campaigns that cement a leading position in your organisation.Key focus areas that will be uncovered during the session:

  • Background context and exploration of unloved tech teams, the need to raise their brand and the positive that great internal communications can make
  • Case Study on how Technology Teams are changing perceptions through a comms campaign including video, face to face events, digital channels
  • Questions and Answers fire round segment followed by key takeaways

 

Related Resources
Business Relationship Management Programme Package
See the full event programme here
See the digital resource library here

 

Speakers


Nick Andrews

Business Development Director, Sequel Group


Summary

Business Development Director at Sequel Group - Internal Communication specialists with many years experience of internal communications, offering strategic advice and tactical execution on all your communication needs. At Sequel Nick is responsible for business development, using the network of contacts he has built up over the years, together with account direction for a number of major clients seeking strategic support and best-in-class channels. Internal communication is now a 24/7 business

 
 

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