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18 Jan 2022
Fundamental Flashtalk - How to use storytelling in your Business Case Presentation


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“Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.” - Joe Lazauskas and Shane Snow, The Storytelling Edge
 
Storytelling in presentations is a powerful way to provide an emotional experience to your intended audience, it allows you to grab and hold their attention, make a connection through shared experiences and most importantly, an effective way to change beliefs.  It works in the same way as the book you cannot put down.  Take your audience on a journey, build suspense, overcome a challenge and the use of metaphors and analogies help understand difficult concepts and remember complex information.
 
Sheila Hirst guides us through the importance of using storytelling to bring those dull presentations to life, sharing tips on what makes a good story.

This live Flashtalk session will be an opportunity for you to ask questions and share any insights you have directly with the speaker after watching their Fundamentals video. 




Related Resources
Communications Programme Package
See the full event programme here
See the digital resource library here


 

Speakers

Sheila Hirst


Summary

Executive Coach

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